If you start to take social issues and business together seriously, your brand's position will shift.
Having “only” a good product or service is simply not enough today. Your approach in the form of innovations, and particularly in innovations related to social issues, it is not about “decoration of shop windows and message boards on social networks”. Your approach is an integral part of what your business does or could do - what it feels like.
Getting and retaining a customer, a market position, a competitive edge, and room for innovation assumes that you know why, how and what you do. And in that spirit you also appear in public. Openly, honestly and transparently. You inform about your values, vision, responsible behavior and plans for the future. This builds and shifts the brand. The more people identify with you, the more successful you will be.
All the principles and values we adhere to, same as the „Improving Business while Improving Life“, „Shared Value“, and „We-nnovation“ approaches are also naturally reflected in our cooperation with clients while building a/o shifting their brand.