Based on many years of experience, we are convinced that a commercially successful company applying the principles of responsible business has got a link between business and social benefits encoded in essence of its existence, in designing its business models. It does not attach charity to its jacket as a boast and trophy, but accepts responsibility for the good functioning of society, community and the individuals. Then it profits and flourishes thanks to this good functioning. Enthusiasm, passion and faith are based on emotions, thus an integral part of our values is:
We believe that in establishing a corporate strategy, consensus on core values is as important as defining directions and goals.
An excellent source of inspiration for us is the book "Doing Good Model" written in 2015 by Israeli businesswoman Shari Arison. The famous American-Israeli entrepreneur and philanthropist, using specific examples from her companies, shows that business can be profitable while thinking of people and the planet. Looking at the economic results of her value-driven corporate portfolio leaves no doubt that it‘s possible.